Big data’s biggest strength is its quantitative and numerical foundation, which is also a major weakness. By experiencing the success Donald Trump had in USA elections, there arises a big question mark on the Big Data analysis and its practice in decision making. It is anticipated that big data in 2017 will undergo major advancements, which will help the marketers to humanize and seek empathetic, qualitative bits of data for projecting it in a more visualized manner.
What do you think of these emerging trends? Most of us know that making assumptions is generally a puzzling feat, but to literally predict something related to future technology in a course of a year time is a futile exercise. There may be additions to the above-listed trends, but the ones mentioned are most likely to draw market attention in 2017.