So why do we get so drawn into games and mobile apps? Even Mums? I even know a Grandmother who played Candy Crush throughout the night. Game designers call it ‘juice’ – the feedback or reward that you get from playing a game. Candy Crush plays sounds, flashes brightly and praises you in a strangely deep voice and apparently we like that – a bit much.
Juice is intended to join the gaming and real worlds together. The opportunities for Juice in virtual reality (VR) technology are even greater where the user is in an immersive environment and the juice might even be multisensory soon to include touch, hearing and smell.